I'm seeing organisations right now rewriting their entire impact frameworks because funders are explicitly asking: "What does success look like? Not what you do - what changes?"
If you're in a funding round in the next 3-6 months and you can't answer this clearly, it's worth pausing everything to get this right first.
A clear End Vision doesn't just improve your storytelling. It transforms your entire case for funding.
The full framework is in this week's newsletter if that's useful:
An organisation I worked with initially said: "Our work is successful when young people have better mental health."
Too vague. What does "better mental health" look like in practice?
We refined it to: "Our work is successful when young people can ask for help before reaching crisis point, without fear of judgment or long waiting lists."
Now that's observable. Specific. Fundable. The shift from vague aspiration to concrete vision will change everything about your charity or social impact initiatives - not just funding applications. It will change marketing strategy, overall messaging, brand positioning, media interviews, outreach comms... literally everything will become clearer, more measurable and actionable.
A question for anyone reading this: When was the last time a funder, board member, or stakeholder asked you "but what does success actually look like?" - and you felt confident in your answer?
I'm curious what made that answer feel clear (or unclear). Drop a comment below.
And if you're working on defining your End Vision right now, I'd love to hear what's making it difficult.
One more thing worth mentioning:
I'm seeing organisations right now rewriting their entire impact frameworks because funders are explicitly asking: "What does success look like? Not what you do - what changes?"
If you're in a funding round in the next 3-6 months and you can't answer this clearly, it's worth pausing everything to get this right first.
A clear End Vision doesn't just improve your storytelling. It transforms your entire case for funding.
The full framework is in this week's newsletter if that's useful:
https://www.impactstoryteller.org/
Here's another example that might help:
An organisation I worked with initially said: "Our work is successful when young people have better mental health."
Too vague. What does "better mental health" look like in practice?
We refined it to: "Our work is successful when young people can ask for help before reaching crisis point, without fear of judgment or long waiting lists."
Now that's observable. Specific. Fundable. The shift from vague aspiration to concrete vision will change everything about your charity or social impact initiatives - not just funding applications. It will change marketing strategy, overall messaging, brand positioning, media interviews, outreach comms... literally everything will become clearer, more measurable and actionable.
A question for anyone reading this: When was the last time a funder, board member, or stakeholder asked you "but what does success actually look like?" - and you felt confident in your answer?
I'm curious what made that answer feel clear (or unclear). Drop a comment below.
And if you're working on defining your End Vision right now, I'd love to hear what's making it difficult.